1. **Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it is not something that can be attained by chance.** – W. Edwards Deming
2. **Quality is not an act, it is a habit.** – Aristotle
3. **Quality is not built in, it is inspected in.** – Henry Ford
4. **The quality of a product is the sum of all the little things that go into it.** – John Ruskin
5. **Quality is the result of attention to detail.** – Charles F. Kettering
6. **Quality is the best business strategy.** – Tom Peters
7. **Quality is not good enough. Only good enough is not good enough.** – Shigeo Shingo
8. **Quality is the customer’s opinion.** – David Garvin
9. **Quality is never a matter of chance; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it is not something that can be attained by chance.** – W. Edwards Deming
10. **The customer is the most important person in our business, not the least important.** – Mahatma Gandhi
11. **The customer is always right.** – Samuel Johnson
12. **The customer is king.** – James Dyson
13. **The customer is the only one who pays.** – Henry Ford
14. **The customer is always the most important person in the room.** – Colin Powell
15. **The customer is always right, even when they’re wrong.** – Gary Vaynerchuk
16. **The customer is the most important person in our company, not the least important.** – Jeff Bezos
17. **The customer is the only one who can tell us what they want.** – Steve Jobs
18. **The customer is the only one who can define quality.** – Philip Crosby
19. **The customer is the only one who can determine value.** – Peter Drucker
20. **The customer is the only one who can say, “This is good.”** – W. Edwards Deming
21. **The customer is the only one who can say, “This is bad.”** – W. Edwards Deming
22. **The customer is the only one who can say, “I’m satisfied.”** – W. Edwards Deming
23. **The customer is the only one who can say, “I’m not satisfied.”** – W. Edwards Deming
24. **The customer is the only one who can say, “I’ll come back.”** – W. Edwards Deming
25. **The customer is the only one who can say, “I won’t come back.”** – W. Edwards Deming
26. **The customer is the only one who can say, “I’ll recommend you.”** – W. Edwards Deming
27. **The customer is the only one who can say, “I won’t recommend you.”** – W. Edwards Deming
28. **The customer is the only one who can say, “I’ll pay for it.”** – W. Edwards Deming
29. **The customer is the only one who can say, “I won’t pay for it.”** – W. Edwards Deming
30. **The customer is the only one who can say, “This is worth it.”** – W. Edwards Deming
31. **The customer is the only one who can say, “This isn’t worth it.”** – W. Edwards Deming
32. **The customer is the only one who can say, “I’m happy.”** – W. Edwards Deming
33. **The customer is the only one who can say, “I’m not happy.”** – W. Edwards Deming
34. **The customer is the only one who can say, “I’ll buy it.”** – W. Edwards Deming
35. **The customer is the only one who can say, “I won’t buy it.”** – W. Edwards Deming
36. **The customer is the only one who can say, “I’ll use it.”** – W. Edwards Deming
37. **The customer is the only one who can say, “I won’t use it.”** – W. Edwards Deming
38. **The customer is the only one who can say, “I’ll recommend it to my friends.”** – W. Edwards Deming
39. **The customer is the only one who can say, “I won’t recommend it to my friends.”** – W